Marketing Plan
Promotion Strategy
Strategic digital marketing campaigns Aeternus Security will implement targeted digital
marketing campaigns across various platforms such as google ads, linkedin, instagram and
industry-specific websites to reach businesses and individuals seeking top of the line security
solutions. These campaigns will highlight the companies unique selling points leveraging its
experience to showcase the effectiveness of its comprehensive security services.
Community engagement
Aeternus Security will actively engage with the local community in Albuquerque through
partnership with neighborhood associations, local businesses and community events, and
collaborating with other businesses, the company will establish itself as a trusted and visible
presence in the community aligning with its mission of promoting safety and security
High visibility branding
To reinforce its commitment to security and deter potential threats, Aeternus Security will
focus on high visibility branding strategies. This will include branded highly visible vehicles,
uniforms and signage that clearly communicates the companies presence and
professionalism. By being easily identifiable, Aeternus Security will instill confidence in
clients and serve as a strong deterrent to unauthorized individuals.
Thought Leadership Content
Aeternus Security will develop thought leadership content such as whitepapers, case studies
and blog posts that demonstrate its expertise in the security industry by sharing insight, best
practices, success stories the company will position itself as a trusted authority in security
solutions. This content will be promoted through social media, emails, newsletters and
industry trainings to reach the widest audience and attract potential clients seeking expert
security services
